Articles by Coro Strandberg

How to Embed Purpose at Every Level

How to Embed Purpose at Every Level

Business purpose is shifting from maximizing short-term profit to embedding purpose to tackle complex social and environmental challenges. This post explores how companies can redefine strategy, culture, and incentives—and how the Canadian Purpose Economy Project is helping build an ecosystem where purpose businesses can truly thrive.

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What kind of economy is Canada building?

What kind of economy is Canada building?

This article was written by Coro Strandberg and Wellington Holbrook, first published in The Hill Times. The original publication can be found here. It is reposted here for informational purposes only, with full credit to the original authors and publisher. A purpose...

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Are MBA Programs Teaching Social Purpose?

Are MBA Programs Teaching Social Purpose?

Of the 44 MBA curricula we reviewed, almost half had some social-purpose-related material, but only two schools earned an A In 2022, Corporate Knights published The Social Purpose Transition Pathway, a report that graded companies on how well they were implementing...

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The Social-Purpose Economy Is Coming of Age

The Social-Purpose Economy Is Coming of Age

Image: PixabayThe purpose ecosystem is coming of age. You can see this when you start coming across academic research defining it and studying its potential and constraints, when you watch it come to fruition through your or others’ deliberate efforts, or when over...

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