BUILDING A CANADIAN PURPOSE ECONOMY
Imagine an economy powered by the pursuit of long-term well-being for all in which business and regulatory and financial systems foster an equitable, flourishing, resilient future.
That’s the economy Canadians want.
Let’s work together to build it.
Featured Article
Purpose at the Top — Where it Belongs
Purpose belongs at the highest level of the organization. Drawing on research into Canada’s TSX 60 companies, this piece explores how boards are beginning to embed social purpose into formal mandates, strategy, and culture—and what stronger purpose governance looks like in practice. The Canadian Purpose Economy Project is advancing tools to help directors move from endorsing purpose to actively steering it as a core priority across Canada’s economy.
Our vision is that by 2030, at least 25% of Canadian businesses are adopting, disclosing, and authentically embedding a social purpose across their operations and relationships, and collaborating with others to achieve it.
Resources
The Social Purpose Professional
Steps business leaders can take to equip themselves and their teams to embed their company’s purpose into their daily work.
Mobilizing the Canadian Social Purpose Ecosystem
Research and recommendations on building the social purpose ecosystem in Canada.
Social Purpose Practices Toolkit
Practices to help companies be more impactful, authentic and effective when implementing their social purpose.