Of the 44 MBA curricula we reviewed, almost half had some social-purpose-related material, but only two schools earned an A In 2022, Corporate Knights published The Social Purpose Transition Pathway, a report that graded companies on how well they were implementing...
Articles by Coro Strandberg
The Social-Purpose Economy Is Coming of Age
Image: PixabayThe purpose ecosystem is coming of age. You can see this when you start coming across academic research defining it and studying its potential and constraints, when you watch it come to fruition through your or others’ deliberate efforts, or when over...
Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good
Image: Kindel MediaMore and more companies are adopting a social purpose as the reason their business exists. There are different definitions of a social purpose business, but fundamentally it is a business whose reason for being is to create a better world. This...
The Purpose Economy: Reshaping the metrics of business success
“Business leaders across Canada are increasingly aware of aligning their business with their corporate purpose. Businesses with more established [sustainability] may even be looking at putting their corporate purpose at the core of everything they do.” This is how...
Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy
Policymakers everywhere now have a blueprint — and role models — for purposeful policy to better align corporate behaviour with public interest and to create allies for the work that lies ahead.
Closing the Purpose Governance Gap
The private, public, and third sectors all have their roles to bring about a fairer, greener economy. How can they work together to forge a better future?
The Social Purpose of Associations
We’re in a moment of awakening about the role of organizations in society. Organizations are examining what they stand for in a world undergoing fundamental transformation. This includes associations who are at the interface between their members and the stakeholders...
5 Ways Companies Can Transform to Social Purpose
Too many companies still understand their purpose — or fundamental reason for existence — as maximizing profits or shareholder wealth. How can they move beyond that narrow definition of purpose, towards defining how their businesses help address society’s challenges?...
The Purpose Gloves Are Off: How to Not End Up on the Ropes
Purpose in Canada just entered the ring. Corporate Knights, the famed Canadian publisher that annually ranks the world’s 100 most sustainable corporations, recently released its rating of 34 Canadian companies with a social purpose (a report I co-authored). It found...
Are Corporations Serving Their Purpose?
With a growing number of companies adopting a social purpose beyond profit, Corporate Knights and I weigh in on the leaders and laggards in this report. You will know Corporate Knights for their annual ranking of the world’s 100 most sustainable corporations and...