A Call to Purpose

by | Oct 16, 2023

Canada’s Leading CEOs Call on Their Peers to Support a Canadian Purpose Economy

“At this time of economic challenges and rising inequality, pandemic recovery, and environmental emergencies, Canadians are calling on all sectors of the economy to contribute to health and well-being across society.”

This is the opening paragraph of A Call to Purpose, a letter from over 50 CEOs of leading Canadian companies, who call on their peers to “leverage the fullness of their resources, expertise, and capacity for the betterment of our communities, businesses, and country.”

A Call to Purpose was co-authored by six Canadians who lead some of Canada’s most respected brands:

Darren Entwistle, CEO, Telus

Nancy MacKay, CEO, MacKay CEO Forums

Michael McCain, CEO, Maple Leaf Foods

David Redfern, CEO, Lafarge Eastern Canada

Ivan Vella, Former CEO, RioTinto

Rob Wesseling, CEO, Co-operators

Each of them acknowledges that “Canadians expect businesses and their leaders to deliver a positive social impact, enhance environmental sustainability, create value for stakeholders, demonstrate good governance, and generate profits.”

The Canadian Purpose Economy Project sought the input and perspectives of these CEOs, helping them to craft A Call to Purpose, before sharing it to over 40 social purpose businesses across the country. Some were recognized among Corporate Knights’ inaugural rating of social purpose businesses. Some are alumni of the United Way of British Columbia Social Purpose Institute. Still others are recognized leaders in their communities and across the country.

All of them see social purpose as the means to “create a better tomorrow for future generations.”

A Call to Purpose was officially launched at a reception in Toronto on October 19. It’s now open to endorsement from other social purpose CEOs across the country.

Read A Call to Purpose here. (Pour la version française, cliquez içi.)

Please encourage your CEO to sign it, too.

Or indicate your support regardless of your role.

Because the way the world does business affects us all.