BUILDING A CANADIAN PURPOSE ECONOMY
Imagine an economy powered by the pursuit of long-term well-being for all in which business and regulatory and financial systems foster an equitable, flourishing, resilient future.
That’s the economy Canadians want.
Let’s work together to build it.
Featured Article
Why doubling down on purpose is the smartest move companies can make in 2025
GreenShield CEO Zahid Salman makes a compelling case for why businesses should double down on purpose in 2025. He outlines four key strategies to embed authentic purpose into operations, showing how it builds trust, drives impact, and fuels long-term success.
Our vision is that by 2030, at least 25% of Canadian businesses are adopting, disclosing, and authentically embedding a social purpose across their operations and relationships, and collaborating with others to achieve it.
Resources
The Social Purpose Professional
Steps business leaders can take to equip themselves and their teams to embed their company’s purpose into their daily work.
Mobilizing the Canadian Social Purpose Ecosystem
Research and recommendations on building the social purpose ecosystem in Canada.
Social Purpose Practices Toolkit
Practices to help companies be more impactful, authentic and effective when implementing their social purpose.